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Not surprisingly, the top three fan pages on Facebook are, you guessed it: Facebook, Facebook and Facebook! In fact, Facebook’s top fan page alone has over 527 million fans! Clearly, this company knows how to market itself, using all the tools and tricks at its disposal.
But those same tools are available to each and every one of you for use in developing your own successful fan page. It is simply a matter of learning how to use those tools and techniques in the most advantageous way. You can take a lesson in this from Facebook itself.