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The reason why you would build groups is that it helps build reputation. Facebook groups enable you to demonstrate your expertise in a specific area. If you remain an active member of the group community, your opinion will be valued and sought. As you build relationships with others immersed in the same field, you can increase your thought leadership and gain brand recognition. (more…)
Not surprisingly, the top three fan pages on Facebook are, you guessed it: Facebook, Facebook and Facebook! In fact, Facebook’s top fan page alone has over 527 million fans! Clearly, this company knows how to market itself, using all the tools and tricks at its disposal.
But those same tools are available to each and every one of you for use in developing your own successful fan page. It is simply a matter of learning how to use those tools and techniques in the most advantageous way. You can take a lesson in this from Facebook itself.